As a result, reality technologies enhance the production of new business ideas

Document Type : Original Article

Authors

1 Associate Professor of Graphic Design, Faculty of Arts and Design, Jadara University, Jordan

2 Master’s student - Department of Design and Visual Communication - Jadara University - Jordan

10.12816/ijches.2024.263912.1014

Abstract

Augmented reality (AR) technology plays an important role in developing animated fashion designs, as augmented reality technology can be used to improve the design production process and make it more realistic and attractive to consumers. Companies can also use augmented reality technology to display fashion clothes in 3D and on live models., allowing customers to try on clothes before purchasing them. In addition, augmented reality technology can be used to illustrate details of different designs, textures, and colors, and this helps consumers make better purchasing decisions and improves their shopping experience.
      The use of augmented reality in the field of fashion can enhance the presentation of fashion by allowing customers to try on clothes in 3D format and on live models. It can also be used to illustrate design details, different fabrics, and colors, which improves purchasing decisions and the shopping experience for the consumer, as augmented reality contributes to improving the interaction of Consumers with products and increased integration between the world of fashion and technology.

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